IFA Livestock Show Clinic | IFA Country Store

Jason Elmore– Weaver ProStaff

Jason Elmore is a Weaver ProStaff member and the owner operator of Elmore Cattle Services. His focus at ECS is raising, showing and selling Simmental and percentage Simmental along with a few other breeds. Jason’s major wins include National Western, Kansas City, Louisville and Fort Worth with grand and reserve champion Simmentals. He has judged numerous local, state and national shows. This industry means a lot to Jason and his family. He grew up with parents that invested in him and cattle, and he feels grateful that he has the opportunity to invest in the next generation. In Jason’s spare time, he enjoys spending time with his family, going to shows, watching the girls’ sporting events and participating in school and church activities.

Dennis Christensen, M.S., P.A.S. – IFA Bagged Feed Sales

Dennis Christensen was raised in northern Utah on a grain and livestock farm and graduated from Utah State University with a bachelor's degree in Animal and Dairy Science. He began his career with IFA in 1999. His current focus is on the growing success of IFA branded feeds and IFA Platinum Show Feeds. Dennis knows the importance of nutrition and health of animals for them to reach their genetic potential. Dennis and his wife Becky live in northern Utah where they enjoy participating in outdoor adventures with family and friends in their spare time.

Bryce Roholt – IFA Feed & Animal Health Marketing Manager

Bryce Roholt is the Feed & Animal Health Division Marketing Manager with responsibilities over Animal Health and Feed Categories. Bryce previously worked for IFA at the Logan IFA Country Store from 2015 to 2019. In 2019, Bryce was recruited away from IFA to work at the Utah State University (USU) Agricultural Experiment Station, where he worked until returning to IFA in 2024. Bryce graduated from USU with a Bachelor’s degree in Natural Resources and a minor in Animal and Dairy Science. He is currently finishing a Master’s Degree in Animal, Dairy, and Veterinary Science from USU, with a research focus on bovine nutrition and reproduction. Bryce has a passion for the cattle industry and the hopes to help sustain the agricultural heritage we love through his efforts at IFA.