IFA Show Feed Seminar & Clinic Schedule

Heidi Simper, M.S. – IFA Nutrition / Technical Sales

Heidi Simper was born in Perry, Utah. She graduated from Southern Utah University with a Bachelors' degree in Animal Science and a minor in Farm and Ranch Management, and from Utah State University with a Masters' degree in ruminant nutrition. Heidi has been employed with IFA for over 15 years. Her current focus is lead formulator for IFA bagged feeds at the Draper feed mill. Heidi loves spending time with her four children, who she lives with in Ogden.

Dennis Christensen, M.S., P.A.S. – IFA Bagged Feed Sales

Dennis Christensen was raised in northern Utah on a grain and livestock farm and graduated from Utah State University with a bachelor's degree in Animal and Dairy Science. He began his career with IFA in 1999. His current focus is on the growing success of IFA branded feeds and IFA Platinum Show Feeds. Dennis knows the importance of nutrition and health of animals for them to reach their genetic potential. Dennis and his wife Becky live in northern Utah where they enjoy participating in outdoor adventures with family and friends in their spare time.

Bryce Roholt – IFA Feed & Animal Health Marketing Manager

Bryce Roholt is the Feed & Animal Health Division Marketing Manager with responsibilities over Animal Health and Feed Categories. Bryce previously worked for IFA at the Logan IFA Country Store from 2015 to 2019. In 2019, Bryce was recruited away from IFA to work at the Utah State University (USU) Agricultural Experiment Station, where he worked until returning to IFA in 2024. Bryce graduated from USU with a Bachelor’s degree in Natural Resources and a minor in Animal and Dairy Science. He is currently finishing a Master’s Degree in Animal, Dairy, and Veterinary Science from USU, with a research focus on bovine nutrition and reproduction. Bryce has a passion for the cattle industry and the hopes to help sustain the agricultural heritage we love through his efforts at IFA.

Kevin Rogers – Show-Rite Support Specialist

Born and Raised in Arizona, Kevin grew up on his families farm where they grow corn, alfalfa and cotton. Growing up, he was heavily involved in 4-H and FFA where his passion for raising show pigs took off. He graduated from the University of Arizona with a degree in Agriculture Technology Management. Since 2021 he has worked as a Key Account Manager for Show-Rite and Hubbard Feeds. He also owns Rogers Livestock alongside his wife Haven and son, Kevin, a small show pig operation consisting of durocs, berks, and crossbred sows.